FUTURESCAPE

I created a brand for Futurescape, a fictional adventure park with a mobile app designed to improve the visitor experience.

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OBJECTIVES

Design a brand system and user-centered experience for Futurescape, an adventure park, which has an emphasis on entertaining and educating families about emerging technologies and their increasing presence in our lives.

TOOLS USED

Figma

​​​​DELIVERABLES

Brand Experience

Mobile App

UNDERSTANDING FUTURESCAPE

Those valuing learning, education, innovation, and want to explore technological advancements, have an adventure, and see technology integrated into a futuristic experience, share overlapping values with Futurescape visitors.

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User Flow of the Experience

After conducting some research, I broke down the visitor's journey with Futurescape into a diagram that helped identify the key brand touchpoints.

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crafting the brand

Visit a world where advanced technology allows its visitors to have exclusive futuristic experiences that are thrilling and educational.

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Type & Colors
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entering futurescape
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breaking down the mobile application

A key feature of the Futurescape experience is the ability to use the Futurescape app. Visitors can use the app as a constant tool throughout their entire trip. This flow diagram helped me visualize how users would move through the app, identify key interactions, and ensure the structure was intuitive before I began designing individual screens.

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What are the advantages of the Futurescape app?

This helped quickly outline my ideas for the app as well as the layout and flow, allowing for early adjustments and ensuring a strong, intuitive structure before refining the design.

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Building Wireframes

I started with wireframes to focus on layout, functionality, and user flow without getting distracted by visuals. This allowed for quick iteration, early feedback, and a solid foundation before moving into high-fidelity prototypes.

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The Design System

To maintain consistency, speed up iteration, and ensure scalability across devices, I built a robust design system directly in Figma using reusable components and variants.

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Buying tickets flow

Buying adventure park tickets should be easy. A simple flow and flexible payments keep it hassle-free, while instant e-tickets and secure checkout make it seamless.

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my parking flow

The app can also be used to find appropriate parking near Futurescape and provides convenient navigation to get there.

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map navigation in park flow

The map and its filters can be used to navigate to various park attractions, restaurants, lodging, and amenities. After reaching the individual attraction information through the map or camera, visitors can choose whether to join the line. This information is saved to the menu option "Joined Lines..." in the Profile screen navigation group. When the times up they can navigate to the location using the apps Augmented reality navigation.

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Camera Navigation Flows

In addition to the map, the app's camera can navigate users by identifying nearby locations and linking directly to their detail pages; it also scans QR codes to automatically add users to a location's line.

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making reservations flow

Visitors can also make reservations for lodging and restaurants. This information is saved to the menu option "Reservations" in the Profile screen navigation group.

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leaving reviews flow

Allowing people to do reviews in app allows busy, active users to quickly share feedback on their experiences, maximizing engagement and minimizing disruption.

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KIOSK EXPERIENCE flow

Kiosks are located throughout Futurescape, helping visitors without a phone or the Futurescape application downloaded to successfully navigate the park.

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