THE VERDURE

A project in which I created the concept, brand identity, and brand experience for a greenhouse in a metropolitan area.

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OBJECTIVES

Create a brand experience that makes gardening feel at home in the city, connecting people to nature through engaging design and fun, hands-on experiences.

TOOLS USED

Figma, Adobe Creative Suite

​​​​DELIVERABLES

Brand Experience

Brand Identity

Touchpoints

crafting the brand experience

Our year-round greenhouse offers a temporary escape from life in the city through workshops and events. We provide a sanctuary for your plants during the winter, and enhance your homes with greenery in the spring.

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Understanding the User Experience

This maps out the experience the target audience might encounter at each stage of their experience with The Verdure.

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Developing the Brand

In line with The Verdure’s mission, I combined city and plant elements in the logo to represent the brand's identity. The color scheme blends warm, sun-inspired tones with earthy hues, reflecting the nurturing environment for growing seeds.

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Type Treatment

The expanded type treatment seamlessly incorporates plant names, catchphrases, workshop titles, and event details into the brand mark, ensuring versatility and cohesion across plant care cards, seed packets, signage, and more.

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Stationary
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instagram
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environmental signage
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Branded Merchandise
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