THE VERDURE
A project in which I created the concept, brand identity, and brand experience for a greenhouse in a metropolitan area.
OBJECTIVES
Create a brand experience that makes gardening feel at home in the city, connecting people to nature through engaging design and fun, hands-on experiences.
TOOLS USED
Figma, Adobe Creative Suite
DELIVERABLES
Brand Experience
Brand Identity
Touchpoints
crafting the brand experience
Our year-round greenhouse offers a temporary escape from life in the city through workshops and events. We provide a sanctuary for your plants during the winter, and enhance your homes with greenery in the spring.
Understanding the User Experience
This maps out the experience the target audience might encounter at each stage of their experience with The Verdure.
Developing the Brand
In line with The Verdure’s mission, I combined city and plant elements in the logo to represent the brand's identity. The color scheme blends warm, sun-inspired tones with earthy hues, reflecting the nurturing environment for growing seeds.
Type Treatment
The expanded type treatment seamlessly incorporates plant names, catchphrases, workshop titles, and event details into the brand mark, ensuring versatility and cohesion across plant care cards, seed packets, signage, and more.
Stationary
environmental signage
Branded Merchandise
