WYOMING TRAILS

Design and present prototypes that include a digital experience of the trails in the Wyoming Area based on user research.

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OBJECTIVES

Connect people to the outdoors while giving them an wholesome experience. Wyoming Trails is a mobile experience that helps its users discover trails and connects them to the nature community in their area.

TOOLS USED

Figma

​​​​DELIVERABLES

Static prototypes

Digital Experience

UNDERSTANDING THE USER

From communicating and conducting cognitive walkthroughs with an experienced trails user I was able to find issues and inspiration that would help me design Wyoming Trails to meet the needs of trail users.

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The Journey

I identified key challenges during a typical day on the trails and turned it visual. The sense of isolation, difficulties in navigating paths were pain points.

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DEVELOPING THE BRAND

For the trails app brand, I used a bold palette to create a vibrant and versatile identity. The logo changes with each season and time of day to make it more relatable and visually engaging throughout the year.

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branded merchandise
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Brainstorming​

Using the insights I gained from understanding the user's needs and preferences I created the app’s navigation to include a Camera (guiding the user to the Nature Community), Home (featuring all Wyoming Trails), Map (showing trail routes and user location), and finally the trail goers's Health Activity and Profile.

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Rough Thumbnails

This helped quickly establish the layout and flow, enabling early adjustments and ensuring intuitive navigation before refining the design.

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Wireframes

These helped me focus more in depth on the user journey and essential features, ensuring the layout and flow were intuitive before adding design details.

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Designing Components

The iconography has a playful, curvy look reminiscent of a winding trail. The typography feels friendly—approachable without being too cartoonish.

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PRIMARY USER FLOW​

Through Wyoming Trails, users can easily find their ideal trail by searching, applying multiple filters, exploring maps, and reading reviews. They can also share their own review.

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HEALTH ACTIVITY​

Users can also track their past and current health information, like calories burned, miles walked, and trails visited, with the option to filter by weeks or months.

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NATURE COMMUNITY FLOW

The nature community within the application provides a way for users to connect with trail users in their area by allowing them to comment on, share, and take and post photos.

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