Developed the visual identity and packaging for a pasta brand.

Overview:
Eco-friendly pasta brand featuring three varieties—Fettuccine, Gemelli, and Ancini di Pepi—designed with nutrition, sustainability, and modern aesthetics in mind.

  • Ingredients: Organic Moroheiya & brown rice for high-fiber, minimally processed pasta

  • Packaging: Linen-textured bags with recyclable windows and clear product hierarchy

  • Branding: Clean, modern visuals with Moroheiya leaf illustrations

  • Added Value: Gluten-free and vegan recipes included to reinforce health benefits

  • Design Process: Rough sketches → 3D prototypes → digital diagrams for structure and usability

  • Differentiation: Stands out from competitors through variety, eco-conscious materials, and clear, cohesive branding

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