
Developed the visual identity and packaging for a pasta brand.
Overview:
Eco-friendly pasta brand featuring three varieties—Fettuccine, Gemelli, and Ancini di Pepi—designed with nutrition, sustainability, and modern aesthetics in mind.
Ingredients: Organic Moroheiya & brown rice for high-fiber, minimally processed pasta
Packaging: Linen-textured bags with recyclable windows and clear product hierarchy
Branding: Clean, modern visuals with Moroheiya leaf illustrations
Added Value: Gluten-free and vegan recipes included to reinforce health benefits
Design Process: Rough sketches → 3D prototypes → digital diagrams for structure and usability
Differentiation: Stands out from competitors through variety, eco-conscious materials, and clear, cohesive branding



